Sometimes, the smartest answer is to explore.

Get in a room together. Ask bold questions.

Unearth what you’re trying to achieve.

  • Set your exam question.

    Think before. you build. What are the business challenges you’re trying to solve? How will AI help you get there?

    What does your business look like 5 years from now? How will humans and agents work together on the org chart? At Apply AI, we use this as the starting point in every session - to make sure your teams are exploring with purpose, not just chasing tools.

  • What's your AI North Star?

    Rigorously answer the question why - why apply AI? Not just because it’s fashionable to do so.

    Our approach as AI consultants is to quickly get you to an AI North Star and start embedding AI into your business in a practical way. It’s an approach that gets you to action rather than theory, allowing you to take a step back, pause and look at a helicopter view of the business.

  • Have a vision. Commit to it. Invest in your people.

    The Godfathers of AI are predicting we may see AGI emerge in 2026. They are all obsessing over this.

    So, even if there is a 50% chance that they are right, and it is directionally true. Are we prepared? How do we prepare?

    What kind of company do you want to be in the world of AGI?