I founded Apply AI with one clear mission: to make AI practical and valuable for every organisation. 

After more than a decade working across global agencies and enterprises. I’ve learned that real impact with AI comes from clarity, creativity, and confidence to put it into practice.

Before founding Apply AI, I built and designed the AI Solutions Unit for WPP’s largest communications agency, delivering enterprise-grade AI strategies and training for global brands including Aramco, KAUST, FORD, and Purina. I also drove the internal adoption and Future of Work programme of WPP’s Open technology - bringing next-gen AI tooling into day-to-day client delivery across global teams.

Now, through Apply AI, I work directly with organisations to turn AI into a genuine business advantage - from agent-powered operations to full-scale enablement and adoption strategies. 

I understand how brands operate, what modern businesses expect, and what today’s AI can really deliver.