Jess Moore
Founder
A decade of AI strategy and adoption.
Our team
A team of AI and business transformation specialists, powered by Jarvis – ApplyAI’s Intelligence System.
Founder
A decade of AI strategy and adoption.
Founder
After more than a decade leading AI strategy and adoption for global agencies and enterprises – including launching the AI Solutions Unit at WPP’s largest communications agency – Jess founded ApplyAI to turn AI from an abstract concept into an embedded business advantage.
She works across sectors to build AI literacy, define credible strategy, and design AI operating systems that deliver measurable impact.
Head of AI
Turns frontier AI into production systems.
Head of AI
Sujay leads ApplyAI’s technical delivery, turning frontier AI capability into systems that survive contact with production.
He builds agentic architectures: orchestration and tool use, multi-step workflows with explicit state and sensible failure handling. His retrieval work is grounded in a client’s own data, with permission-aware indexes so what comes back respects who’s asking. For a global communications firm, that meant automated media classification that turned a two-to-three day manual reporting cycle into a scheduled job. For an engineering group, a six-agent system spanning publications, reporting, presentations and meeting actions.
His background is enterprise IT, across financial services, telecoms, media and automotive, and it shows in how he designs. Deepest in the Microsoft stack, fluent across AWS and Google Cloud, with evaluation, guardrails and governance in from day one rather than bolted on before go-live: eval sets that catch regressions before users do, checks for PII and prompt injection, and tracing that answers what a system cost and why it said what it said.
The outcome is consistent: fewer pilots, and more workflows that replace whole processes entirely.
Junior AI Engineer
MSc Robotics, Manchester.
Junior AI Engineer
An MSc Robotics graduate from the University of Manchester, Drishti brings hands-on experience across AI, computer vision, real-time embedded systems and applied machine learning.
At ApplyAI she focuses on the engineering layer: data pipelines, model integration, vision, and the applied ML work behind the agents.
Chairman
Built and sold two agencies and a fintech.
Chairman
Over 30 years building, scaling and selling creative businesses. Warren founded and sold two creative agencies – CHI&Partners, acquired by WPP, and Seven Seconds, acquired by Publicis Groupe – and co-founded Pay Dashboard, a pioneering fintech platform acquired by Experian.
He has helped brands including British Airways, Waitrose and Boots reimagine how they engage customers through creativity and technology. At ApplyAI he brings deep expertise in building high-performance businesses with AI at their core.
Head of Intelligence
Always on. Across everything.
Head of Intelligence
Jarvis is the intelligence at the heart of ApplyAI.
It connects our knowledge, tools, systems and ways of working, creating a shared institutional memory for the business. From our people and HR systems to finance, sales and programme delivery, Jarvis understands how ApplyAI operates and uses that intelligence to run many of our core workflows.
It knows our clients, too – their conversations, challenges, systems, priorities and commercial context. For a new client, Jarvis can turn a single conversation into a clear, costed and buildable scope of work. For an ongoing client, it carries that understanding through architecture, build and deployment, helping us create workflows, agents, automations and intelligent systems shaped around how the client actually operates.
Because Jarvis is built around ApplyAI, not around any single AI model, its real value lies in the memory, knowledge, workflows and operating logic of our business. It becomes sharper the more we use it.
Jarvis is what happens when the collective intelligence of a business is brought together – and put to work.
Contact
We partner with ambitious teams ready to apply AI for real business impact. Whether you are just starting, or ready to scale, tell us where you are and we will come back with a view.